Did UK retailers make the most of Cyber Monday 2012?

28th Nov, 2012
Read time: 1 minute

Netcall, a leading supplier of contact management solutions to the retail sector, thinks that UK retailers could have missed out on a potential £8.6million sales per hour on Cyber Monday, the pre-Christmas online sales phenomenon, by not having a web callback facility in place

With an increasing number of shoppers purchasing goods using their mobile phones understanding what people are interested in, the best channels to engage customers through and when to reach them will be crucial to online retailers' success this Christmas,.

Richard Farrell, CTO at Netcall commented, "Cyber Monday is allegedly the busiest day of the year for e-commerce sales. Through the use of our tried and tested CallMeBack™ solution, our clients have captured an additional number of high value transactions. With UK consumers predicted to spend 375 million hours shopping online in December 2012 many retailers could miss out on massive sales revenue opportunities from this year's Christmas shoppers if they are not ready to handle the expected high volume of online consumer transactions."

Research has found that by employing a click-to-call feature, retailers could increase online revenue by as much as 45% and create a 22%-25% reduction in website abandonment. Click-to-call technology is driving material benefits for the many savvy retailers who have invested in a comprehensive online contact strategy.

Netcall's CallMeBack application is simple to implement with just a few lines of script or widgets for mobile devices and apps. Deployed in the 'Cloud ' it's easy to administer and cost effective with a high return on investment.

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