Improving the customer experience is a huge challenge for CIOs.
Simply put – you can’t innovate fast enough. Customer demands are constantly changing and your existing technology stack can’t keep up.
The potential solutions aren’t particularly appetising. You can rip and replace your existing platforms, which is expensive, disruptive and time-consuming. Or you can source a team of developers to build ad hoc solutions, which again comes with an eye-watering price-tag.
Is there a faster alternative?
That’s why customer focussed CIOs are taking a third route. They’re bringing customer experts and in-house developer talent together so they can collaborate on solutions to CX problems as one team.
IT retains control and visibility, while front-office teams take on the task of building apps.
As a result, everyone wins. IT has more time to focus on bigger things and customer-facing teams can proactively solve the irritating issues that slow them down. All the while, costs fall, efficiency soars and the customer experience improves, fast.
This is a new type of CX transformation initiative. One that’s collaborative, pragmatic, iterative and led from the ground-up.
Join us at 30 St Mary Axe (The Gherkin) on 28th March 2019 to meet some of the companies leading the charge.