A CFO’s perspective on thriving through the crisis

Considerations for the CFO

The COVID-19 crisis has had an impact on every business. And we all know it’s not over yet – we’ll be feeling the ripples of it for years to come. What can you do, as a Chief Finance Officer, to help ensure your company comes out of it stronger?

Companies that continue to invest through downtimes are most likely to survive them. But invest in what? In a downturn, the business will look to you to manage the balance between cost and revenue, and provide an objective and trusted viewpoint on the best way to stay ahead of the competition.

The last three months have seen an unprecedented adjustment. The world of work has changed very quickly, and we’ve seen a dramatically accelerated shift towards remote and flexible working.

This has brought the digital revolution to the fore. Of course, it was already very much on the agenda, with many companies pouring resource into ‘digital transformation’, but the crisis has highlighted stark contrasts between the digital ‘haves’ and the ‘have nots’.

Innovation is key. A fully digitised business is simply better equipped to prepare for the worst.

Many will be looking to reduce IT costs especially, but investing in tech for a high growth return makes sense, and will strengthen your business for the ‘next normal’ and beyond.

A low-code platform is just that solution. It vastly reduces the time it takes to build new applications and get them to market, allowing you to be proactive and get ahead of problems before they become chronic. Netcall’s Liberty Create allows you to react quickly.

You’ll want trusted vendors with solid foundations that will still be here on the other side of the crisis. Over 600 organisations in financial services, insurance, local government and healthcare trust Netcall’s Liberty platform. We’re an old hand in a new world.

Our Low-code LaunchPad allows you to try the platform with very low-cost and low-risk. To realise the value of low-code, without having to commit to it.

Unlike other low-code providers, there are no hidden surprises. Our pricing is clear and transparent. And because it’s based on users not applications, the more you use it, the more value you get out of it.

Proving ROI is just as simple. Complete data visibility helps your MI, and in-built dashboards show you the impact and value, which makes reporting on KPIs easy and straightforward.

Talk to us today about Liberty Create and help your business be ready for whatever’s next.

Learn more here

The CEO’s perspective

See how to thrive through the crisis from the CEO’s perspective

The CIO’s perspective

See how to thrive through the crisis from the CIO’s perspective