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Staying on Track: Why Small and Steady will Accelerate GBR AI Adoption
12 October 2026
AI is becoming impossible to ignore across the rail industry. From operational planning to passenger services, there is growing pressure on organisations to demonstrate how they are preparing for a more intelligent, customer-focused future. But as Great British Railways (GBR) continues to evolve, there is a risk that the industry becomes too focused on future AI innovation before the operational groundwork is fully in place to support it.
The challenge is not whether AI has a role to play in rail. It already does. The challenge is whether the systems, processes and data underneath it are ready to make AI genuinely useful at scale. Across the network, many operational processes still rely on fragmented systems, manual intervention and inconsistent workflows. These may feel like small operational issues, but they are exactly the kind of gaps that prevent AI from delivering real value.
Why rail cannot afford to overlook the basics
As operators and infrastructure move closer together under GBR, there will inevitably be a period of consolidation and adjustment across the industry. Different operators have developed their own systems, processes and operational approaches over many years. Bringing those environments together successfully will require far more than simply introducing new AI tools.
“The reality is that AI is only ever as effective as the data and operational structure supporting it. Poor-quality data simply creates poor-quality outputs, regardless of how advanced the technology itself appears. That is why there is growing caution across the sector around rushing into large-scale AI projects without first addressing the smaller operational gaps that exist underneath them.”
David Oliver
Transport Sector Director, Netcall
Many of those gaps are not particularly visible from the outside. They are everyday operational processes, incident management workflows, access requests and reporting structures that still rely heavily on manual intervention or disconnected systems. Yet these are exactly the kinds of processes that generate the trusted operational data needed for AI to work effectively.
There is also a growing recognition that some AI projects across the industry are struggling because the underlying operational foundations are not yet mature enough to support them. Rail organisations understandably want to innovate, but there is a difference between piloting AI and deploying it effectively at scale across a fragmented operational environment.
Why operational digitisation matters
This is something Network Rail has already been working to address through the digitisation of operational and exception management processes across parts of the network. Rather than focusing purely on large-scale AI ambitions, the approach has been centred around improving operational consistency, standardising workflows and creating better data integrity across systems.
One example is Network Rail’s work to digitise land and consent management processes using low-code and workflow automation technology. By bringing workflows, approvals and specialist support into a more connected digital environment, the organisation has improved visibility across projects, reduced delays caused by manual handling and created a more consistent operational process overall.
Network Rail has also digitised parts of its RAMS (Risk Assessment Method Statement) approval process, replacing heavily manual workflows with faster and more transparent digital approvals. By improving visibility across teams and reducing administrative burden, projects like these help create more structured operational data across the wider network.
While projects like these may not immediately be described as “AI transformation”, they are exactly the kind of operational improvements that help create cleaner workflows and more reliable data environments for AI in the future.
Why flexibility matters
The transition towards GBR is a long-term programme and most rail organisations cannot afford to replace entire estates of legacy technology overnight. That is why many are moving towards more flexible, platform-based approaches to transformation and technology investment.
Rather than replacing every existing system, the focus is on connecting processes and operational data more effectively across the network. The aim is to reduce duplication, improve visibility and create a more reliable picture of what is happening across operations without forcing organisations to start from scratch.
Technologies such as low-code development, workflow automation, robotic process automation (RPA) and system integration are helping organisations modernise gradually while continuing to work with existing systems. In practice, that can mean automating repetitive operational tasks, digitising manual approval processes, connecting disconnected data and giving operational teams faster access to accurate information.
A platform-based approach also allows organisations to introduce change incrementally, while creating more joined-up ways of working across operators and infrastructure over time.
The direction of travel across the industry is already clear. The GBRX AI Industry Action Plan highlights the importance of better data-sharing, stronger digital foundations and greater collaboration across rail organisations if AI is going to deliver meaningful value at scale.
Importantly, technologies like workflow automation and RPA are already helping rail organisations remove many of the repetitive administrative tasks that slow operational teams down today. AI will increasingly build on top of those foundations, but the immediate value often comes from improving visibility, consistency and operational efficiency first.
AI should enhance operations, not distract from them
Importantly, technologies like workflow automation and RPA are already helping rail organisations remove many of the repetitive administrative tasks that slow operational teams down today. AI will increasingly build on top of those foundations, but the immediate value often comes from improving visibility, consistency and operational efficiency first.
The industry is right to be ambitious about what AI could unlock for rail in the years ahead. But ambition alone will not deliver transformation. The organisations that are likely to succeed over the next decade will not necessarily be the ones making the biggest AI announcements today. They will be the ones steadily improving operational consistency, building trusted data foundations and introducing technology that can scale alongside the wider transformation happening across GBR.
That approach may feel less dramatic than some of the bigger AI promises currently dominating the conversation. But in a complex industry like rail, long-term transformation is rarely achieved through one giant leap.
More often, it comes from getting the small things right first.
Article published in New Civil Engineer, Intelligent CIO and Intelligent gov.tech.
About the author
David Oliver
Director of Transport
David leads Netcall's work in the rail sector helping Train Operating Companies navigate one of the biggest transformations the industry has seen in generations. With deep roots in transport and a passion for practical innovation, he works across the industry to modernise operations, cut through digital backlogs and build services that are ready for the Great British Railways era and beyond.