Getting Started with AI Agents

Key Considerations for Smarter Autonomous Agents

Autonomous agents are changing the game. They’re not just answering questions – they’re solving problems, connecting systems and working alongside your teams. But getting started can feel daunting.

This eBook is your practical guide to designing AI agents that actually help – not hinder – your customers and your people.

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What’s inside the guide?

This guide takes you through the key considerations for creating autonomous AI agents that add real value. Whether you’re just starting out or refining your approach, you’ll find practical advice and examples to help you:

  1. Understand what makes agentic AI different from old-school chatbots
  2. Identify the right tasks to automate (and which ones to leave alone)
  3. Design agents that serve your users with empathy and clarity
  4. Build trust with consistent personas and thoughtful interactions
  5. Keep improving your agents post-launch.
Front cover of AI agents ebook

Things to know before you start

Number 1 in a circle

Not every task should be automated.

Use the Value-irritant matrix to decide what’s worth handling over to an agent.

Number 2 in a circle

Your users matter.

Design with accessibility, language and confidence in mind – not everyone interacts the same way.

Number 3 in a circle

AI Agents evolve.

They’re not a one-off project. Treat them like a colleague: Train, monitor and improve over time.

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