86% Digital Patient Engagement with
AI-powered Automation

Dramatic results in Sussex: Call abandonment rates drop to below 10% overnight, wait times reduce to under 3 minutes, DNA rates fall from 13% to between 3-4% and the Trust now handles 1,500+ calls a day with ease.

The challenge

University Hospitals Sussex NHS Foundation Trust serves 1.6 million people across seven hospital sites, spanning most of Sussex’s population, from Chichester to Brighton. The Trust was formed through a merger in 2020, but the organisation remained operationally divided in some ways, with Brighton and Haywards Heath on one side, Worthing and Chichester on the other and each side maintaining separate booking teams with different telephony systems.

The Trust wanted to bring everything together, driving significant improvements to address patient access challenges, tackling call abandonment rates which frequently exceeded 40% and wait times longer than 30 minutes.

A tale of two systems

Sussex Hospitals were split across two contact centre systems, Netcall’s Liberty Converse, our omnichannel contact centre solution, in the west and another supplier in the east. While the west functioned adequately, the east faced severe pressures with long waits and high call abandonment, leaving patients unable to reschedule or cancel appointments and driving up DNA rates. The Trust wanted to unify their contact centre solution with our patient engagement portal, Patient Hub, to reduce call volumes, ease staff pressure and gave patients a single seamless point of contact. This would improve access, digital patient engagement and outcomes across the region.

“We saw immediate and dramatic improvements, literally overnight. Call abandonment dropped below 10% on day one. Waiting time dropped. Call handling times are quicker. When 1,500 calls in a day feels effortless rather than atrocious, you know something significant has changed.”

James Allan

Interim Associate Director - Planned Care, University Hospitals Sussex NHS Foundation Trust

The solution

“Liberty Converse has been really, really positive for us. The team love it. It’s just so versatile and easy to use. We’re in control – Netcall came and ‘taught us how to fish’ and now we run it ourselves, giving the Trust the flexibility to adapt our system to our evolving needs without ongoing professional services costs. And when we do need support, Netcall have proved to be extremely responsive.

James Allan

Interim Associate Director - Planned Care, University Hospitals Sussex NHS Foundation Trust

The result

  1. 75% reduction in call abandonment – from over 40% to below 10%
  2. 90% reduction in call wait times – from 30+ minutes to under 3 minutes
  3. Reduction in call handling times – to under 3 minutes
  4. 36% of calls deflected away from the booking centre through intelligent routing and self-service, meaning that 1,500+ calls are now easily manageable
  5. Multi-language AI chatbot – serving diverse populations
  6. DNA reduction – rates dropped from 13% to 5% immediately after launch and now hover at 4%
  7. 200 appointments rebooked / cancelled daily – via patient self-service (200 fewer calls per day)
  8. 86% digital response rate – plus an additional 6% of patients responding to postal letters
  9. 45% reduction in monthly SMS costs – from £33,000 to £18,000 with further savings to come
  10. Waiting lists reduced by 12% – enabling focus on patients who still need to be seen
  11. Single phone number for all patients across the Trust
  12. Questionnaires built in minutes – which previously took weeks
  13. Information attached to appointments – improving patient communication and reducing enquiry calls.
Hear it for yourself
The bottom line: Better patient care

University Hospitals Sussex’s digital patient engagement transformation demonstrates what’s possible when AI-powered technology, training and collaboration combine effectively. The results present much more than operational improvements – it directly impacts improving patient care. That translates into better access, shorter waits and more responsive care.

Impact

90% Wait Time Reduction

from >30 minutes to < 3 minutes

36% Call Deflection

from the Booking Centre, freeing staff to assist patients with complex needs

86% Digital Engagement

efficiently serving a diverse patient population regardless of language barriers

Improve digital patient engagement

Liberty for Health improves how patients communicate with you and how your teams work behind the scenes. One powerful, AI-driven platform built to meet the real challenges facing NHS organisations.

More case studies

Fast version:

Key Highlights:

Customer: University Hospitals Sussex NHS Foundation Trust, formed through a 2020 merger, operates seven hospital sites serving 1.6 million people across the healthcare sector with fragmented systems and separate booking teams.

Critical issue: The Trust faced a patient access crisis with call abandonment rates exceeding 40%, wait times spiralling beyond 30 minutes and DNA rates reaching 13%, leaving patients unable to manage their appointments and staff handling unmanageable call volumes.

Reasons: The previous system left patients stranded and staff struggling under impossible pressure. The Trust commented on the new systems, “When 1,500 calls in a day feels effortless rather than atrocious, you know something significant has changed”.

Capabilities: The Trust unified their fragmented contact centres with intelligent call routing using AI-powered automation, self-service options for patients, multi-language support and the ability to build questionnaires in minutes rather than weeks. All while maintaining control to adapt the system themselves.

Liberty Converse & Patient Hub: Liberty Converse provided these capabilities through its AI Assistant, multi-language AI chatbot, intelligent call deflection and Patient Hub with integrated NHS App messaging and waiting list validation. It delivered immediate transformation: 75% reduction in call abandonment, 90% reduction in call wait times and 86% digital engagements.