PRM: Up to 40% More Productive – With a CRM That Fits the NHS

PRM cuts the admin, connects the dots and helps your teams work smarter. Built around NHS systems and workflows, it turns fragmented patient data into action – keeping engagement seamless across every service and channel.

You don’t need another CRM. You need PRM.

Most NHS trusts are still grappling with the same challenges:

Siloed patient data

Patient information scattered across numerous back-office systems and manual workflows

Patient-facing teams under pressure

Staff waste time switching screens while patients wait longer for answers

Limited operational visibility

Tasks fall into admin black holes – bottlenecks go unseen – fixes come too late

Generic solutions

CRMs built for sales teams, not healthcare – off-the-shelf tools don’t reflect the complexity of the NHS

The problem isn’t that CRMs don’t work. It’s that they weren’t built for the NHS.

PRM works the way your trust works

No costly workarounds. PRM is purpose built to support NHS teams. systems and patients – straight out of the box.

Designed for NHS workflows

Outpatient pathways, diagnostic admin, follow-ups. PRM slots into existing processes without disruption.

AI and human collaboration

Enabling smart AI automation which lightens the load while human expertise remains in control where it matters.

End-to-end visibility

Case-managed operations, track performance, spot problems early and mage to resolution. Make data-driven decisions, not best guesses.

Results-driven pricing

Activity-based pricing, not per-seat licenses. Aligned to outcomes and activity, not headcount.

Helping trusts deliver on NHS priorities

PRM directly supports the NHS vision of digitally enabled, patient-centred care.

Analogue to digital shift

Replace analogue workflows with digital-first patient services. Automated booking, proactive communications and self-service options reduce manual processes while improving patient engagement.

Patient-centred care

Unified patient view enables personalised, proactive engagement across all touchpoints.

System-wide efficiency

Automation with human oversight ensures efficiency without compromising care quality. Built-in interoperability between back-office systems eliminates data silos.

Workforce optimisation

Resource efficiency gains and reduced administrative burden help trusts do more with existing teams while reducing burnout.

Ready to build the foundations for strategic transformation?

Discover how PRM can help NHS trusts transform patient services

Enhance service, create capacity

Unlock efficiencies, upgrade performance and improve outcomes with a single, contextual relevant and actionable view. Streamline back-office pathways to improve performance and quality with configurable workflows .

PRM use cases

AI in NHS

End-to-end patient journey orchestration

What it does:

Connects every touchpoint, from referral to discharge, across departments and care settings.

Impact:

Reduces fragmentation, improves continuity of care and ensures patients feel supported throughout their journey.

Real-time intelligent routing and resolution

What it does:

Uses PRM data to route calls, messages and tasks to the most appropriate staff member or team based on patient history, urgency and preferences

Impact:

Increases first-contact resolution, reduces wait times and improves patient satisfaction.

Proactive outreach and preventive care

Waiting well

What it does:

Identifies at-risk patients and enables automated outreach campaigns (eg flu jabs, cancer screenings, medication reviews).

Impact:

Improves population health outcomes and reduces avoidable admissions.

Data-driven service improvement

What it does:

Combine CRM analytics with contact centre metrics (eg call volumes, resolution times, sentiment analysis).

Impact:

Enables continuous improvement, supports strategic planning and drives operational excellence.

Power of Process Mapping in Healthcare

See PRM in action

You might also be interested in…

Outpatient PRM in action
Imperial Collage Healthcare NHS Trust webinar