What’s next for AI in business?
Moving beyond the low-hanging fruit and escaping proof-of-concept purgatory, what’s next for AI in business?
7th July 2025
From local government to healthcare and AI innovation, the first half of 2025, has seen remarkable progress in digital transformation across the UK. At the heart of these achievements are organisations tackling real-world challenges – streamlining services, improving experiences and embracing intelligent automation.
At the Socitm President’s Awards 2025, Newcastle City Council was celebrated for its Transformation Initiative, recognising a bold approach to digital service delivery.
Working with Netcall’s low-code platform, Liberty Create, the council:
“This award reflects the strength of our partnership with Netcall. Their tools help us to deliver digital products at pace and make real savings.”
Paul Doney
Service Manager, Digital Solutions at Newcastle City Council
The way one of the many collaborations that also earned Netcall the Partner of the Year award, recognising Netcall’s commitment to supporting innovation and collaboration in local government.
AI is often seen as complex and inaccessible – but that’s changing. In June, TechRound ranked Netcall 14th in its AI35 2025 list, spotlighting companies making AI practical and impactful.
The recognition reflects a growing trend: Enabling non-technical teams to build and deploy AI-powered solutions without needing data science expertise. Through natural language processing, machine learning and low-code integration, organisations are solving real problems – faster.
“We’re proud to be part of a movement that’s making AI usable, not just impressive.”
Richard Billington
Chief Technology Officer, Netcall
In April, Netcall was featured in Forrester’s Digital Process Automation Software Landscape, Q2 2025, among 37 notable vendors.
The report highlighted:
As organisations move toward AI-infused process transformation, this recognition underscores the importance of flexible, scalable automation platforms.
“This validates our focus on helping organisations adapt to a rapidly evolving digital landscape.”
Richard Farrell
Chief Innovation Officer, Netcall
Behind every transformation is a dedicated team. In March, Netcall was named one of the Financial Times Best Employers 2025, ranking:
The recognition reflects a culture of continuous improvement, shaped by employee feedback and a shared commitment to innovation.
“Our people are the reason we succeed. Their insights and energy drive everything we do.”
Mandi Crusco
HR Director, Netcall
In healthcare, digital transformation can directly improve patient outcomes. A collaboration between University Hospitals Sussex Foundation Trust, e18 Innovation, and Netcall was recognised with the Partnership of the Year award at the Health Tech Awards 2024.
The project:
“This project helped us engage patients more effectively and reduce admin pressure on staff.”
Donna Steeles
Assistant Director, Performance and Improvement, University Hospitals Sussex Foundation Trust
The initiative is also shortlisted for the HSJ Partnership Awards 2025 in the Patient Engagement and Experience category.
In April, Netcall CEO, James Ormondroyd, joined discussions at 10 Downing Street on strengthening the AIM market, contributing insights on how UK tech companies can scale responsibly and sustainably.
These awards are more than milestones – they’re markers of progress in how public services, healthcare providers and enterprises are rethinking what’s possible.
As the pressure to deliver efficient, customer-centric services grows, the organisations leading the way are those embracing collaboration, innovation and measurable outcomes. We’re proud to be part of their journey – and excited for what’s next.
Moving beyond the low-hanging fruit and escaping proof-of-concept purgatory, what’s next for AI in business?
Netcall wins Partner of the Year at Socitm President’s Awards 2025, alongside Newcastle City Council’s Transformation Initiative Award for digital innovation. Their partnership showcases impactful low-code automation, delivering efficiency, savings, and improved citizen services in local government.
We’re excited to share some fantastic news – Netcall has been ranked 14th in TechRound’s AI35 2025 rankings! This annual list celebrates the most innovative AI companies making waves across the UK and Europe.
Netcall today announced a strategic partnership with clinical analytics specialist C2-AI. This collaboration aims to revolutionise how NHS, local government and housing organisations to enhance productivity by understanding and responding to the risks and needs of people in their care.
Netcall is proud to announce its inclusion in Forrester’s latest report, “The Digital Process Automation Software Landscape, Q2 2025” – a comprehensive report providing a wide-ranging overview of 37 significant vendors in the digital process automation market.
Netcall’s CEO was invited to participate in a roundtable meeting at 10 Downing Street with the Quoted Companies Alliance (QCA).
Netcall has been named one of the Financial Times Best Employers 2025, ranking 275th out of 500 companies across the UK.
Local councils face a financial crisis due to underfunding and rising costs. Discover how automation can revolutionise revenue collection, enhance efficiency, and improve citizen services. Learn how proactive solutions can help councils stay afloat and support communities.
Keep up with regular news from Netcall – you’ll hear about cut-through process automation and communications solutions to help you achieve your business goals faster.
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