Live Nation Belgium, incorporating Sportpaleis Group, runs the largest venues in Belgium. Live Nation is one of the world’s largest entertainment groups annually promoting more than 20,000 shows for more than 2,000 artists worldwide. Sportpaleis Group is the concert and event promoter across Belgium.
In March 2020, as most of Europe went into lockdown, Sportpaleis Group was forced to postpone 95% of their planned events to be held later. Ticket refunds could only be claimed in exceptional situations due to Belgian legislation, introduced to protect venues. That summer, their staff faced working through re-allocations and refunds for 900,000 tickets to new dates.
Cancel and reschedule
As things opened back up, some venues were allowed to reopen as long as they followed specific rules, such as 1 or 2 empty seats between each group or bubble, called a Corona seat, which reduced capacity to around 75% or less and required moving some ticket holders to different dates.
The bars and restaurants at the venues had to remain closed, so in addition to the lower ticket sales, revenue from food and beverages was also lost. With finances tight, re-seating customers quickly and accommodating as many as safely possible was pivotal to the financial viability of each event.
Sportpaleis Group implemented Liberty RPA, our robotic process automation (RPA) solution, to process the events that needed re-seating.
“I honestly don’t know how we would have coped without Liberty RPA. We wouldn’t have been able to deal with the re-seating until the regulations were announced – now, with the robot, we can prepare for the future without spending a lot of money.”
Chief Technology and Innovation Officer, Sportpaleis Group