East Dunbartonshire Council | Next level service delivery
East Dunbartonshire Council had an ambitious digital plan and an objective to streamline contact points for both residents and staff
A low-code legacy: How Croydon Council built 30+ applications and saved more than £1 million each year
The challenge
In 2019, Croydon Council grappled with a range of costly and inefficient challenges. Microsoft Dynamics CRM licences and consultant fees were consuming around £1.5 million annually just to maintain custom-built applications. Their digital environment was fragmented with multiple, disconnected platforms and various form-based systems. Joined-up service delivery was increasingly difficult, and it hindered their ability to be agile and responsive.
Many essential services were managed through spreadsheets, prone to errors and difficult to scale and manage. Croydon was looking for a more sustainable and efficient approach to digital service delivery.
Croydon adopted our Citizen Hub solution, giving them a full-stack, low-code case management, workflow and process automation platform specifically designed for councils, powered by Liberty Create. grappled with a range of costly and inefficient challenges. Microsoft Dynamics CRM licences and consultant fees were consuming around £1.5 million annually just to maintain custom-built applications. Their digital environment was fragmented with multiple, disconnected platforms and various form-based systems. Joined-up service delivery was increasingly difficult, and it hindered their ability to be agile and responsive.
“Building in low-code is easily 10–20 times faster than using traditional ‘slow code.’ Within our first year, we saw how transformative it could be. Five years on, I’m still amazed at how seamlessly we collaborate in Liberty Create – our team tackles different parts of a project simultaneously, leveraging our strengths and accelerating delivery. It’s so powerful.“
Kevin Rowe
Digital Platform Development Manager, Croydon Council
The solution
The Covid crisis became an unexpected catalyst, forcing rapid adoption and proving the platform’s capabilities under pressure. Building on their experience, in 2021, the team turned back to their original mission of systematically replacing legacy infrastructure. They achieved:
The team has since gone on to build a vast and impressive array of applications (on the next tab).
The team has gone on to build a vast and impressive array of applications:
Place applications (Built environment)
People applications (Human services)
Waste and recycling services
These all integrate via API to Echo, Croydon’s waste services provider’s system
Homelessness booking appointments
Croydon’s first foray into the booking system, which has since evolved into work they are doing for the Registrars service (citizenship ceremony booking, birth, death, marriage and civil partnership notice appointments).
Core services
Payment processing and reconciliation
The following applications now include integrated payment processing, which has unlocked revenue streams:
Croydon built a powerful Document Intelligence solution, integrating with AI to streamline their citizenship process. Each month, the Home Office sends a list of individuals eligible to apply for citizenship in Croydon in a printed format. Rather than manually processing this data, the council can scan the documents and extract key data points automatically using AI, saving significant time and ensuring accuracy at scale. The extracted data is fed into a smart engagement platform with a customer-facing portal, enabling two-way interaction.
A priority for the Digital Team is delivering a better experience for users by removing unnecessary barriers. The approach is grounded in Government Digital Service (GDS) principles, emphasising clarity, simplicity and user-focused design.
As such, they do not require residents to register or log in to a customer portal, Croydon services are made available directly through the website in a seamless, low-code environment. Users transition from the website into forms without even noticing a platform change, they just complete tasks quickly and simply. And at the end of each journey, users receive clear guidance on next steps via email.
Submissions are immediately accessible to back-office teams for processing, with full case visibility for contact centre staff to offer responsive support if needed. It’s a service model that meets modern user expectations: Fast and intuitive.
Some standout applications have been developed, including apps supporting fostering recruitment and citizenship ceremonies. Both replaced outdated, spreadsheet-based processes with modern, data-driven systems to improve efficiency and generate revenue.
The fostering enquiry form focuses on the early stages of acquiring foster carers, from marketing and training through to event bookings. It includes a public-facing portal where prospective carers can engage with the council. Each interaction contributes to a scoring mechanism, enabling staff to identify and prioritise the most engaged candidates.
This strategic focus has helped the team streamline outreach and target resources more effectively, resulting in an increase in interested potential fosterers becoming foster families, from 6% to 16%. This is now a key part of Croydon’s fostering efforts.
The Births, Deaths and Notice registrations (marriages and civil partnerships) application is in development and will follow a similar model to the citizenship ceremonies process. It will offer rich booking functionality and integrated payments to improve user experience and operational performance.
Croydon’s eight-person development team represents a successful skills transformation.
It includes three experienced developers, a former system administrator for Microsoft Dynamics, a dedicated lead tester managing quality assurance and a junior developer progressing to form building. All have trained in Liberty Create and most of them were already employed by Croydon Council. They are supported by staff with expertise in other disciplines such as UX design, product ownership, product management and delivery, content design and user research.
The experienced developers have adapted impressively to low-code development, embracing the shift because of the clear benefits in speed and efficiency. Any initial concerns about becoming deskilled in traditional programming languages like C#, were forgotten once they experienced the pace at which solutions could be built, unlocking faster delivery without compromising technical depth.
“We integrated over 400 service lines into our general enquiries app, enabling services to be accessed through a single, streamlined smart form. There are hundreds of possible combinations of questions, but we didn’t need to build 400 different forms. Liberty Create enabled us to build 1 form, that can do 400 different things.”
Kevin Rowe
Digital Platform Development Manager, Croydon Council
The result
Impact
£1.8m Annual Savings
by removing dependency on consultants and licence fees
30+ Services
built a comprehensive suite of digital services in low-code
2.5x Higher Enquiry-to-approval Conversion Rate
in converting enquiries to approved foster carers
Here’s how you can implement a large-scale drive for operational excellence.