Bedford (currently homebased) 11 December 2020

Business Development Executive

An office-based business development role for allocated prospect accounts in their assigned markets. To uncover new opportunities and progress them through to a qualified opportunity utilising the whole company profile and to include Low Code and Liberty.

Purpose of role:

The BDE will provide an office-based business development role for their allocated prospect accounts in their assigned market.

Their responsibility is to uncover new opportunities and progress them through to a qualified opportunity utilising the whole company profile to include Low Code and Liberty. They will utilise a range of telephony and online tools to develop these opportunities ready to hand-over to the field-based sales team.

This role will be targeted through a range of KPIs including appointment setting, LinkedIn lead generation, and progress of targets to hot leads through to Market.

Principal Accountabilities:

  • Progress Automated Qualified leads (AQLs) from the marketing team in your assigned market
  • Manage your own pipeline of leads and accounts
  • Identifying opportunities for Low code and customer experience technology to progress and pass over to the relevant sales team at the appropriate stage
  • Know when to pass an opportunity to the sales team always ensuring a smooth handover
  • Achieve and exceed your own individual targets
  • Ensure all communications are tracked and noted in the CRM
  • Account planning for prospect counts
  • Using a multichannel approach to establish new relationships into unknown accounts, using LinkedIn, email, phone and web chat
  • Provide accurate weekly forecasts to the marketing and sales organisations on the volume of leads expected to achieve MQL status


  • In contact centre solutions across various markets
  • In low-code and the benefits to organisations
  • Using the telephone and online tools as the lead tool in relationship building
  • In working as part of a larger team
  • In using a CRM in your day to day role
  • In B2B experience
  • Social selling to establish and nurture relationships
  • Using an exploratory and conversational approach to establish relationships and engage key contacts
  • Have experience of using CRM effectively including managing call lists and building views to find information
  • Use tools such as Marketo, Sales Insight and LinkedIn Sales Navigator effectively to help you nurture leads
  • Understanding of B2B and technology markets, how they function, the trends and the influence they have on customer businesses
  • Proficiency in conducting internet research
  • Able to perform prospect and account research to prepare for calls

Able to show:

  • Willingness to continue to learn
  • The ability to work and think logically
  • The ability to build relationships with customers and colleagues
  • Excellent listening and questioning skills, combined with the ability to interact confidently with customers to establish what the problem is and explain the solution
  • Be a clear communicator and adapt style to meet audience requirements
  • Communicate with multiple levels of audience including M level and C level in both the public and private sector
  • The ability to work well in a team
  • Problem-solving skills
  • A strong customer focus
  • The ability to prioritise your workload
  • Attention-to-detail
  • Self-motivation