Thriving through the crisis

The CEO’s perspective

The COVID-19 crisis has had an impact on every business. And we all know it’s not over yet – we’ll be feeling the ripples of it for years to come. Some will fail. Some will struggle. Some will thrive. What can you do, as a visionary Chief Exec, to help ensure your company comes out of it stronger?

Companies that continue to invest through downtimes are most likely to survive them. But invest in what? In a downturn, it’s more important than ever to manage the balance between cost and revenue and plot the best path to come out of it ahead of the competition.

The last three months have seen an unprecedented adjustment. The world of work has changed very quickly and we’ve seen a dramatically accelerated shift towards remote and flexible working.

This has brought the digital revolution to the fore. Of course, it was already very much on the agenda, with many companies pouring resource into ‘digital transformation’, but the crisis has highlighted stark contrasts between the digital ‘haves’ and the ‘have nots’.

And in the Next Normal, ‘Customer Experience’ – a seamless digital experience for your customers – is more important than ever. We have seen many companies fold where they have been unable to keep up and deliver this: McKinsey says that digital interactions are two and a half times more important now than they were before the crisis.

Tech and innovation are now absolutely critical to business survival. And this is where a low-code platform can help. It vastly reduces the time it takes to build new applications and get them to market, compared to traditional development, which can be complex, expensive and slow. This enables you to be proactive and get ahead of problems you don’t even know about yet. You never know what’s round the corner. But whatever it is, Netcall’s Liberty Create allows you to react quickly to it.

Any tech investment needs ROI, and building applications that are easy for internal and external customers to use helps ensure adoption. And tracking ROI is just as simple, as complete data visibility with in-built dashboards make reporting easy.

Most paper and manual processes were pretty much broken by the crisis. And new requirements suddenly appeared. But using low-code some of our customers managed to build apps reacting to it in just two days – you can read about a few of them here.

Over 600 organisations in financial services, insurance, local government and healthcare trust Netcall’s Liberty platform. We’re an old hand in a new world.

Talk to us today about Liberty Create and help your business be ready for whatever’s next.